Science elicits hope in Americans – its positive brand doesn’t need to be partisan

Harley-Davidson is one of the most iconic brands in the world. Harley-Davidson, however, doesn’t sell motorcycles – it sells a lifestyle. Look at any Harley-Davidson advertisement and you will see someone riding the open road. The Harley-Davidson brand is about freedom. Attitude. Living by your own rules. A brand is the unspoken starting point when […]

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